Project Overview
When you're helping people live longer, healthier lives—you need a brand that feels as trustworthy and transformative as the work itself.
The Ferus Method, a healthspan coaching practice based in North Carolina, was already changing lives through one-on-one coaching. But its digital presence lacked the clarity, consistency, and credibility needed to scale.
They weren’t just looking for a new look.
They were looking for a strategic foundation to expand their offerings, build trust at scale, and eventually launch a wellness education platform.
Role
Design Consultant
Tools
Figma, ChatGPT, Framer, Notion, Adobe Photoshop & Illustrator.
Year
2025
Building a Brand That Converts and Connects
This rebrand wasn’t about trends. It was about positioning the business to grow—with clarity, professionalism, and deep strategic alignment.
Our goals:
Craft a cohesive visual identity that builds instant trust
Define messaging and positioning that attracts the right clients
Create a conversion-focused website that feels human, helpful, and credible
Set up systems to scale content, services, and product offerings
Translating a Vision into Strategy That Scales
I built a centralized Brand Intelligence Hub that captured every strategic insight—messaging, positioning, visual direction—and gave the founder clarity and confidence at every stage of the rebrand.
Through competitive analysis, we identified an opportunity to position The Ferus Method as:
Science-backed but warm
Realistic, not aspirational fluff
Focused on habit change and long-term healthspan, not quick fixes
Brand Strategy Workshop
Helped us find the foundation of the brand & finalize the mission and direction.
Custom GPT
Using conversations & other documentation. I created a GPT to help inspire ideas and piece data together.
Engineering a Visual Identity System
We explored multiple directions before landing on a brand system that was:
Clean, minimal, and modern
Rooted in natural colors and clinical trust
Flexible enough for both coaching and content delivery
The result? A visual identity that said:
“This is serious wellness, built for people who want to do the work.”
An Engine That Converts The Curious into The Serious
We designed a custom Framer website with a clear structure:
High-converting landing page that builds immediate trust
Content-ready architecture to house educational resources and future digital products
Smart, natural CTAs to guide users from interest to action
Becoming a Light in The Web
We also:
Created a blog and resource hub to boost SEO and deliver value before the pitch
Wrote human, no-fluff copy aligned with how the founder speaks and teaches
Optimized for mobile-first clarity and fast load times
Visual Identity Built to Grow With the Brand
We explored multiple directions through curated moodboards and strategic critiques. The final identity leaned into:
Minimalism with personality
Natural tones balanced with clinical clarity
A look that feels grounded, modern, and sincere
The result: a brand that says, "You can trust me. I’ll meet you where you are, and walk with you."
From Personal Brand to Scalable Growth Engine
The new brand identity and platform elevated the founder’s credibility, attracted more aligned leads, and created a flexible platform for hosting educational content—transforming the business from a solo practice into a scalable, conversion-ready wellness brand.
+63%
Qualified client inquiries
+2x
Longer average session
+82%
Increase in time on site
+75%
Increase in blog visits |
