Project Overview
Construction estimation is notoriously slow, error-prone, and frustrating—especially for small and mid-sized builders trying to win bids without burning hours.
Assembli set out to change that.
By combining AI with real-time data, Assembli helps contractors generate accurate cost and time estimates in minutes—not days—so they can send better proposals, faster.
But first, we had to prove it worked.
Build a Vision, Not Just a Tool
We weren’t just designing a product. We were designing belief.
The goal of the MVP was clear:
Spark investor confidence
Attract early adopters
Create a scalable design foundation for future features
We had limited time, tight resources, and high expectations—so we focused on clarity, speed, and outcomes.
Lean UX Execution: Design that Moves
With speed as our constraint, I adopted a lean UX strategy:
Designed fast, tested fast, learned fast
Used ChatGPT to accelerate UX writing and ideation
Prioritized functionality over polish to validate concepts quickly
We kept collaboration tight between design, product, and engineering to avoid bottlenecks and stay laser-focused on delivering a usable, testable MVP.
User Onboarding – Simple, Step-by-Step Start
We introduced a lightweight, guided onboarding experience to reduce friction and ramp users up quickly.
Creating a Proposal – Fast, Focused, Frictionless
Estimating is the heart of the platform, but syncing UI with backend processes posed a challenge.
So we broke down job creation into digestible, sequential steps. This:
Improved perceived speed
Reduced form fatigue
Prevented system timeouts and user drop-off
Job Management – Streamlined, Not Stressed
Builders needed to manage multiple jobs without context-switch chaos.
We designed a clean, intuitive interface to:
Simplify navigation
Reduce cognitive load
Accelerate task completion
Design System – Built for Scale
To avoid reinventing the wheel with each new screen, I built a modular design system from the start:
Standardized components
Faster handoff
Consistent UX across the app
Ready for scale as the product evolved
Validated by Speed, Trusted by Builders
The MVP not only accelerated proposal creation and increased estimate accuracy, but also gave early adopters a tool they could trust—proving the product’s value, supporting investor conversations, and setting a foundation for future growth in a traditionally slow-moving industry.
+75%
Faster bid turnarounds
-52%
Reduced in overbudget projects
+88%
Investor Signal
MVP demonstrated clear market need |
