Mobile Transportation App
A growing non-emergency transportation platform needed a redesign of its mobile app for drivers and care providers. My role was to improve the experience by enhancing reliability, streamlining workflows, and ensuring the product could scale with new demand.
Role:
Product & Brand Designer
Mobile First
IOS & Android
Design System
The Challenge
The legacy app was unreliable, frustrating to use, and full of workarounds that slowed down operations. Drivers struggled with the system, leading to more cancellations, inefficiencies, and roadblocks to scaling.
The Solution
Through in-depth research, user testing, and a variety of UX Methods we were able to:
Simplified the experience by cleaning out poor visual design and frustrating usability patterns.
Discover new opportunities including — Gamification, more in app experiences and an easier driver onboarding flow.
Reducing driver confusion & care center outreach, by providing clear instructions and a better navigation experience.
The Impact
500K+
In projected aditional funding through investors.
20%
Reduction in driver cancellations.
60%
Increase in driver efficiency & rider satisfaction.
